News
Cody Campbell Wants to Save College Sports Whether College Sports Asked for It or Not
Dec
Cody Campbell Wants to Save College Sports Whether College Sports Asked for It or Not
In the ever-chaotic world of college athletics-where 19-year-olds sign million-dollar NIL deals while still forgetting to turn in homework-there stands one brave man prepared to fix it all: Cody Campbell, co-founder and co-CEO of Double Eagle Energy and self-appointed emergency responder to college sports.
According to Campbell, we’re not talking about a quick tune-up. No, no. We’re talking about a heroic, decade-long saga.
“We’re looking at a solution that’s gonna take about 10–12 years.”
Beautiful. Because nothing inspires confidence like a plan that takes longer than most people’s entire academic journey from kindergarten through high school.
But fear not-Campbell has numbers. Real numbers.
“College Football has twice as many viewers as the NBA does but College Football makes half as much money… If we start running this thing like a business we can increase revenue massively.”
Translation: College Football is a gold mine wearing a charity-case costume. And Cody Campbell is simply the guy pointing out that maybe-just maybe-the sport should stop pretending it’s a nonprofit bake sale run by booster club moms.
Of course, there’s one massive obstacle standing between Campbell and his 12-year master plan: politicians, who famously never complicate anything.
“The biggest challenge we’ve had is just getting politicians to understand the issues with college sports… There have to be rules and the solution isn’t gonna happen overnight.”
Imagine explaining NIL, collectives, athlete compensation, conference realignment, and playoff expansions to people who still brag about not owning email. Truly the Sisyphean labor of our time.
But Campbell isn’t just here to critique. No-he’s here to save college sports with the determination of a man who cannot, under any circumstances, bear to watch the Rose Bowl turn into a corporate three-on-three tournament held in a shopping mall.
“We need to save college sports and it’s worth saving… These sports teams are so important to people.”
And sure-nothing says “We care deeply about tradition” quite like proposing a sweeping 12-year commercial overhaul of the entire system. But don’t worry: Cody speaks from experience.
“I helped to start the NIL collective at Texas Tech and now I’m the chairman there…”
Ah yes, the moment every casual fan dreams of: starting a collective, then waking up one morning as its chairman because nobody else raised their hand.
But then-plot twist-Campbell had an awakening.
“At first I was just trying to help Texas Tech but then as I got into it I saw how fundamentally broken the college sports system was…”
It’s the classic story: boy meets collective, boy joins collective, boy realizes he must reform the entire collegiate model of athletics because apparently no one else has noticed it’s been duct-taped together since the 1950s.
And now? Now he’s aiming for the big picture.
“We’re trying to find a solution that will comprehensively stabilize the system and make it sustainable for the long run.”
A noble mission. A daunting mission. And, if we’re being honest, a mission that suspiciously resembles trying to keep a 100-year-old wooden rollercoaster safe by adding one more bolt.
But someone has to try. And Cody Campbell-armed with quotes, conviction, and a 12-year timeline-is that someone.
Conclusion Cody Campbell Wants to Save College Sports
In the end, Cody Campbell’s 10-12-year mission to rescue college sports basically boils down to this: the system’s a mess, it’s worth saving, and he’s decided he’s the guy to do it. Whether he ends up a reforming hero or just the loudest voice in a very confused room, one thing’s clear-he’s committed for the long haul, and college sports are in for quite the ride.
